Well, it’s Google Buzz. As if an unlocked cell phone by Google wasn’t enough. Google announced “Google Buzz” yesterday. Buzz is what some are calling “live blogging”.  One blogger commented that “Google is going social”.  Some bloggers are implying that Buzz as a “Twitter-killer”

With the ability to embed rich media, video, images and links in your Buzz – I can see how it may be more attractive than the likes of Twitter.  Location aware apps for smart phones give Buzz similar abilities as FourSquare, which has been getting a lot of it’s own Buzz lately.

Google Buzz, on first glance, looks like something that more people will embrace. The fact that it is tied to Google’s gmail makes it highly likely that the adoption rates will be very high. You will be able to receive replies and follow conversations right from your inbox.  Some may find the close association, to Google a bit too much like being taken by the Borg – resistance is futile… you will be assimilated.

Some of the things Google is promoting about Buzz;

• No setup needed – automatically follow people you email and chat with the most in Gmail.
• Share publicly or privately.
• Inbox integration make it easier to participate in conversations.
• Photo friendly – (if it is anything like Google Waves gallery capabilities it’s going to be cool!)
• Connect sites you already use… like Twitter, Picasa, Flickr and Google Reader
• See updates in real time.
• Buzz will recommend interesting posts and weeds out ones your likely to skip (hmm, sounds like a marketing opportunity here)

For business owners that want to propel and monitor their business on Google’s local business pages and search results – listening to the Buzz will be pretty darned important. You may not want to participate in Social Media to the degree that some people want to share. You do have to participate enough that when someone shares their thoughts about your business… you hear the Buzz.

To see what Google is doing, watch this video. You can also visit the start page at http://google.com/buzz